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Othmer’s E-structions

James P. Othmer, author of The Futurist (a novel I loved & picked as one of my “Notables” for waaaaay back in 2006. Please note: this was the fifth post on the Book Catapult, so don’t expect great writing. Well, don’t expect that ever, really, but especially in 2006) and the brand new Adland: Searching For the Meaning of Life on a Branded Planet, has a brilliant, bitingly hilarious op-ed piece in the September 14 issue of Publisher’s Weekly entitled E-Structions: Suggested Protocol For My E-Book Signing.

“A few e-signing Don’ts: because time is limited, we ask that you please Don’t make small talk when it is your turn at the e-table. Don’t ask about sales, the weight of the author, the incident with the reviewer in Yakima, the death of the independent bookstore, the death of print or of any person, place or industry that is dead or likely to soon die.

Making eye contact with the author, while impossible, is discouraged nonetheless. It is recommended during your allotted 11 seconds that you fix your eyes somewhere between the tops of your Crocs and the undone belt on your terry cloth robe.”

Now that’s funny. I can’t tell you how glad I am to see an author publicly recognize one of the downsides to the electronic book format. To me, not being able to have my book signed would be one of the worst aspects of Kindle-ownership – an aspect that is never discussed as detrimental. I have to say, too often, authors talk the talk, but can’t manage to walk the walk. Usually, this has to do with professing an undying love of the independent bookstore, then having links to amazon.com and Barnes & Noble on their websites because those sites pay them for the click-throughs.  While Mr. Othmer has links to the afore mentioned evil-empire bookstores, he also has a link to Indiebound, even though the link takes you to a dead page on Powells.com….  Well, that part didn’t work out, but at least the e-book thing is dead on!

Anyway, I would like to thank – nay, applaud Mr. Othmer for being so openminded in an age where too many people download before they think.


One comment on “Othmer’s E-structions

  1. Corey Wilde
    September 18, 2009

    They'll get my Sharpie when they pry it from my cold, dead hands!

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This entry was posted on September 18, 2009 by in James Othmer, Kindle.
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